Official Page: https://www.futurechina.sg/en/fc-global-business-series/respond-reset-and-renew-new-consumerism-in-post-covid-19-china-and-asean/
The coronavirus pandemic and the ensuing economic downturn have hit sales hard off a cliff. Consumers are increasingly moving from physical retail to ecommerce retail or B2B online space. The pandemic has expedited the changes in retail and commercial environment, and many retailers will find themselves falling further and further behind if they do not jump on the bandwagon. Online presence is crucial to current commercial or retail operators and to succeed in the competitive marketplace, wholesalers and retailers also need to integrate their O2O experience seamlessly. Consumers are often spoilt for choices with easy manoeuvre within a few clicks. Hence, online marketplace is enhancing their quality and speed of delivery of their services or products. Retailers are constantly presenting new retail experiences with latest technologies to engage their consumers through omnipresence. To meet the need of the shifting consumerism, businesses need to act swiftly to provide a robust end-to-end experience that consumers demand.
The webinar co-organised by Business China and EDB will explore how the current crisis is reshaping trends of the retail landscape with a more online presence and pave the way for other markets, and if the new normal can help stimulate struggling economies and redefine the future consumerism through changing consumer behaviour and habits.
This event is the fourth in a new series of webinars launched by Business China, titled FC Global Business Series, which focuses on sharing the latest trends and insights concerning China, ASEAN and the world.